Let’s imagine that the Oscars decided to pursue intersectional innovation instead. This means that they need to be willing to rid their brain of associative barriers. One way to accomplish this is to reverse the idea’s underlying assumptions. The following instructions are paraphrased from The Medici Effect:
Think of a situation you are faced with, and think about the assumptions associated with it.
Write those assumptions down and reverse them
Find a way to make them meaningful.
Here are a few common assumptions (with their reversals) for the Academy Awards:
The voting process is secret: The Voting process is transparent
The ceremony is televised for one night: The ceremony is televised over multiple nights
There are commercial breaks: There show has zero commercial breaks
Now let’s make them meaningful.
The Voting process is transparent: The Academy would reveal a list of members and their corresponding votes. That would give plenty of fodder for bloggers and analysts, while viewers a sense of how close the race really was.
The ceremony is televised over multiple nights: This could go in multiple directions. They could turn it into a multinight broadcast, giving out one major award a night. Or they could have a build up, with a multi=week behind the scenes show prior to the big night.
The show has no commercial breaks: The show uses live reads, ticket sales, and product placement.
Got an idea for a reverse asummption? Tweet us using the hashtag #OscarAssumptions. or submit them below. We will highlight the best ideas over the next month