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Finding Insights in an Unpredictable World

From College Drop out to International Phenomenon

Posted by on Oct 17, 2012 in Case Study, Featured | 0 comments

PSY. That name says it all. His face has taken over every media outlet, from talk shows, major news sources, blogs, and even, sports teams. I’ve heard people say, “He’s supposed to be a genius or something.” Not so fast.

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The Uncertainty of Stand-up Comedy

Posted by on Jul 31, 2012 in Case Study, Click Moments, Featured | 0 comments

On a recent episode of Fitzdog Radio, Emmy Award winning writer Greg Fitzsimmons and stand up comedy legend Steven Wright talked about writing jokes. Here is what it means for your business.

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How a Heckler Built Brasilia

Posted by on Jul 10, 2012 in Case Study, Click Moments, Featured | 0 comments

Today Juscelino Kubitschek is known as the father of modern Brazil, but at one time he was nothing more than a Presidential hopeful on a routine campaign stop in Goiás. That night he was heckled, and the country started a journey that would redefine urban planning.

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How Lady Gaga and Cancer Created an Online Empire

Posted by on Jun 26, 2012 in Case Study, Click Moments, Featured | 0 comments

According to a 2012 study by Edison Research, 29 percent of all Americans have listened to a podcast, up from 11 percent in 2006. This success isn’t surprising, but the fact that one of its biggest stars owes the entire operation to a bit of serendipity and bad luck is.

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How an Elk can Kill Trout

Posted by on Jun 14, 2012 in Case Study, Click Moments, Featured | 0 comments

It’s hard to imagine that an Elk can kill a trout, partly because elks don’t have claws, but mostly because they don’t eat fish. And yet it happened. It all started in 1872, when President Ulysses S. Grant...

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How Pabst Blue Ribbon Became An Icon Without Trying

Posted by on Jun 13, 2012 in Case Study, Click Moments, Featured | 0 comments

Before he rose to prominence as one of the nation’s first beer barons, Frederick Pabst sailed the Great Lakes on the legendary ship Huron. Promoted to captain at the age of 21, Pabst commanded his future ventures...

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